boAt IPO (Imagine Marketing): Issue Size ₹1,500 Cr, Live GMP & Brand Analysis

1.Company Overview

Imagine Marketing Limited, the parent company of India's flagship wearables and audio brand boAt, is preparing for its public listing to raise ₹1,500 Crores.

2.Issue Details at a Glance

3.Market Position & Growth Drivers

• Category leadership: dominant market share in wireless hearables and smartwatches in India
• Manufacturing: aggressive expansion of local manufacturing under the Make in India initiative
• Diversification: gaming audio and personal audio accessories

4.Investor Interest & GMP

Investor interest remains strong due to boAt's powerful brand recall, widespread retail distribution, and strong financial growth trajectory. Grey market premium is informal and unregulated, and is not published by any exchange.

5.How to Apply for boAt IPO

1. 1Open IPOGMPTracker or use your broker's app or net banking ASBA facility.
2. 2Search for "boAt IPO" once the issue opens and select it from the list of current issues.
3. 3Choose your demat account and enter your bid quantity in multiples of the lot size announced in the RHP.
4. 4Submit the application and approve the UPI mandate request — funds stay blocked and are debited only on allotment.

6.How to Track Subscription & Allotment

• Live subscription: Track category-wise bidding on the IPO subscription status page
• Allotment status: Check your application on the IPO allotment status page
• More issues: Browse upcoming IPOs and the IPO event calendar

7.Conclusion

boAt's parent Imagine Marketing is preparing a ₹1,500 Crore listing, with dates and the price band still to be announced. Read the offer documents when published and consult a qualified adviser — nothing here is investment advice.